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Maintaining accurate and consistent customer data is a mission critical challenge for every company. Despite this, inconsistencies often occur, particularly between the marketing and sales departments. The way in which customer information was entered, stored and tracked can lead to avoidable expenses - and often to lost revenue.

In many industries, the experience that customers receive is driven by technology. Of course, such technology is changing rapidly, which means that the experiences that can be delivered is also evolving. Organisations must ensure that they keep pace with such changes. As a result, when making investment decisions, managers must choose from a wide selection of solutions.

So, let’s explore some of the key options managers need to consider when seeking to deliver enhanced customer experience in today’s multichannel digital world.

According to the General Data Protection Regulation (GDPR), data subjects must be fully informed about data processing during the (direct) collection of personal data. Article 13(1) of the German GDPR equivalent DSGVO even provides that the information must be communicated to the data subject at the time of collection.

jtel regularly schedules advanced training sessions for resellers and sales partners, so that they can more effectively promote and sell the innovative jtel call center solution. During the three-day sessions at jtel’s HQ in Munich, we help our partners obtain the expert know-how they need to provide outstanding consultancy and customer support.